About Josephine Sculpture Park

Founded in 2009 by artist and educator Melanie VanHouten, Josephine Sculpture Park (JSP) features nearly 80 sculptures and installations within a landscape that celebrates art, nature, and community. Situated on 40 acres of rewilded farmland in Frankfort, Kentucky, the Park exhibits a permanent collection, a rotating exhibition and a robust artist residency program as well as hosts a multitude of educational programs across artforms.

JSP's mission is to connect people to each other and the land through the arts. We envision a Kentucky where everyone has access to creative, outdoor experiences that inspire curiosity, stewardship, and belonging. Our staff, board, and volunteers are committed to advancing social justice, cultural equity, and responsible land stewardship.

Spirit of the Park

At Josephine Sculpture Park, we're a small but mighty team built on collaboration, creativity, and care. We often wear many hats, stepping in to support one another wherever needed, beyond the four corners of our job descriptions. Our work thrives outdoors, surrounded by art and nature, so a genuine appreciation for both is at the heart of what we do. If you find joy in teamwork, adaptability, and getting your hands a little dirty in service of something meaningful, you'll feel right at home here.

POSITION OVERVIEW

The Creative Marketing Manager plays a key role in strengthening JSP’s marketing strategies and expanding visibility across media. Reporting to the Director of Engagement, this position collaborates with staff to develop and implement creative marketing initiatives that promote JSP’s mission, programs, events, and opportunities.

This role leads marketing and communications planning, management, and execution to increase visitorship, broaden local to international audience reach, boost event attendance, and support donor engagement. Working closely with programming and development staff, the manager ensures integrated marketing communications (IMC) that maintain a consistent brand identity across all channels while advancing JSP’s mission, vision, and priorities.

ESSENTIAL JOB FUNCTIONS AND DUTIES

Creative Strategies

• Provide innovative strategies and ideas for promoting annual events, exhibitions, programs and fundraising campaigns in collaboration with Directors.
• Develop compelling campaign materials for donor stewardship and fundraising events.
• Develop an annual Marketing Plan.
• Understand the importance of diversity and inclusion and how you apply that in marketing & creative strategies -- from the photos selected/shared to the accessibility of assets that are created and maintaining equity in strategy across platforms and media.

Graphic Design

• Provide graphic design services aligned with JSP’s brand, oversee collaborative editing process, and coordinate printing and/or distribution of products, including but not limited to park signage, custom stationery, posters, brochures (JSP and Frankfort Public Art Tour), logos/branding, billboards, ads, annual community impact report, donor requests, and infographics.
• Coordinate printing and/or distribution of JSP materials. Work with vendors to find competitive quotes for production and monitor product quality and deadlines.

Social Media

• Create and schedule weekly social media content aligned with best practices. 
• Coordinate and elicit content from staff based on JSP news, events, programs, and updates.
• Monitor and respond to social media comments and messages and inform Supervisor when an answer or response is needed (for negative or harassing comments).
• Monitor and report on the effectiveness of paid social media campaigns. Adjust strategy accordingly.

Annual Impact Report

• Coordinate with Directors in the planning and creation of the annual community impact report.
• Obtain quotes and contract print and mail services for the annual report.

Monthly E-newsletter

• Curate monthly e-newsletters for segmented audiences (ex. members/general interest and artists and art educators, etc.).
• Monitor and report on the effectiveness of the monthly newsletters and adjust strategies accordingly.

Digital & Website

• Maintain updated content on outside websites (i.e. Kentucky Tourism, Google Business, Yelp, Trip Advisor, etc.) and promotions. 
• Set up and design/brand event registration pages in Bloomerang.
• Monitor related comments and inform Directors when an answer or response is needed.
• Coordinate timely responses to online feedback in a professional and consistent voice with approval of the Executive Director or Director of Engagement.
• Post event information to relevant community event calendars.
• Track positive comments for marketing, development, and grant use (paste into “testimonials” doc).
• Monitor and report on the effectiveness of these sites. Adjust strategy accordingly.
• Track media references and update spreadsheet regularly with links.
• Update website content and design as requested.
• Conduct quarterly site audits to check usability, links, and content.
• Track and maintain SEO.

Photo & Video

• On-site photography and videography for events, as well as capturing other photos or videos needed for marketing content such as social media and print campaigns.
• Create videos for marketing and fundraising campaigns.

Public Relations

• Draft and send monthly press releases on behalf of JSP.
• Maintain a quality press contact list, removing all bounced addresses.
• Build and maintain good relationships with local media outlets.
• Pursue interviews and appearances for JSP staff.

Budgeting & Planning

• Manage average annual marketing budget of $20,000 per fiscal year (Jan-Dec). Present a draft budget and strategy for approval.
• Research and present new marketing strategy ideas with JSP Directors to increase regional, national and international reach. Provide quotes as requested.
• Present relevant reports for the Board of Directors as requested.
• Participate in organizational coordination and planning via weekly All Staff meetings, breakout sessions (as needed), and annual retreat.

Other

• Represent JSP at various community events as requested.
• Assisting with set up and tear down of events when needed.

Qualifications:

• Experience developing and executing annual marketing and communications strategies aligned with organizational goals.
• Strong project management skills with the ability to manage multiple campaigns, deadlines, and priorities independently.
• Experience collaborating cross-departmentally to support programming, development, fundraising, and community engagement initiatives.
• Experience managing marketing budgets and reporting performance metrics to leadership and/or Board members.
• Proficiency in digital marketing strategy, including social media management, email marketing, SEO, website updates, and paid campaigns.
• Ability to analyze marketing analytics and adjust strategy based on performance data.
• Advanced graphic design skills and experience overseeing print and digital production from concept to delivery.
• Experience drafting press releases and cultivating media relationships.
• Ability to translate mission-driven work into compelling, audience-centered messaging.
• Experience maintaining brand standards across platforms and materials.
• Proficiency with project management and CRM software (e.g., Asana, Google Drive, Bloomerang).
• Strong organizational skills, attention to detail, and comfort working in both office and outdoor environments.
• Ability to represent the organization professionally at events and in the community.
  
  

Desired Qualification: 

• Proficiency in Bloomerang (CRM, Fundraising and Volunteer).
• Interest in exhibition of artworks and environmental stewardship and education.

Physical Requirements:

• Ability to walk trails or drive a golf cart through park (uneven ground) during events and programs to capture video and photos.
• Ability to assist with event set up and tear down.

COMPENSATION AND BENEFITS 

Start Date: April 2026
Terms: Regular (year-round); Full-Time; Exempt
Hours: 40 hours per week; some in person with hybrid possibilities; some nights and weekends when special events are scheduled

JSP is prepared to offer a salary in the range of $49,000 - $52,000, commensurate with experience. Benefits include an annual personal/professional development stipend, quarterly staff professional development opportunities, a bi-weekly health stipend, PTO, professional scheduling flexibility, some remote work options, and various paid and unpaid leave options.

JSP is an equal opportunity employer and does not discriminate based on gender, race, age, creed, sexual orientation, or any other protected class.